Reprint of J.B. Moore’s The Navajo 1911 Catalog

$49.00

Own a modern reprint of The Navajo,  J.B. Moore’s 1911 catalog.  Moore released two catalogs. The first one, printed in 1903, is very rare today.   Since the first catalog was popular, Moore followed up The Navajo 1911 catalog.  The early 1900’s were the heyday of Sears Roebuck and Montgomery Ward.  Moore successfully transferred the concept of catalog sales to Navajo rugs.  

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Description

Glimpse the Early Days of Navajo Rugs in the Navajo 1911 Catalog

The Navajo 1911 Catalog Cover

Trader J.B. Moore released two catalogs. The first one, printed in 1903, is very rare today.   Since the first catalog was popular, Moore followed up The Navajo 1911 catalog.  The early 1900’s were the heyday of Sears Roebuck and Montgomery Ward.  Moore successfully transferred the concept of catalog sales to Navajo rugs.  Moore sold thousands of rugs from his trading post in Crystal, New Mexico.  The resulting innovation was key to the very existence of Navajo rugs.  Before Moore, J.L. Hubbell and C.N. Cotton and a few other traders began to market Navajo textiles as floor coverings, Navajo weavers produced mainly blankets and apparel.  

By 1890, companies like Pendleton and the Oregon Blanket and their Jacquard looms destroyed the market for handwoven Navajo blankets. Looking for ways to market Navajo textiles, Moore and other traders made Navajo rugs so popular that Moore actually sold them in several different grades, buying some of them by the pound.  

See Early Versions of Classic Designs

Moore’s design offerings include the prototype of the Storm Pattern, which is Plate XXVIII.  The HaydenPlate XXIV from The Navajo 1911 Catalog Flour Mill printed the popular design on flour sacks which the Babbitt Brothers sold all over the western part of the Navajo Nation.  By the 1960’s, most people considered the Storm Pattern a western Navajo design.  Today, weavers in many areas use the design.  Instantly recognized as Navajo, it is a classic.   

Moore’s 1911 catalog is his last.  Shortly after publication, Moore and his wife disappeared from Crystal and were never heard from again.  Reportedly, Mrs. Moore engaged in a fake charity scheme that violated postal laws.  

Quality Reprint

This reprint was done in 1986 and these copies are some of the last that we know of.  The reprint includes an informative foreword by Gallup historian and author Ernie Bulow.  The book is a 32-page soft-cover publication.  It is printed on high quality heavy stock.  Finally, these copies have been stored properly.  They are in new condition.   You can see all of the pages here.

The ISBN number of the reprint is 0-936755-01-6. 

Additional information

Weight 5 oz
Dimensions 10.5 x 7 x .25 in

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